Franchise Update Magazine Issue III, 2015 | Page 39
FU L L
A G E N D A
■ BUILD A WORLD-CLASS BRAND:
Financing 2015
Financing has been a roller coaster over the last five
years. We’re beginning to see it stabilize, but things have
changed. Our panel of experts will help you understand
the current financial situation, what to expect in 2016 and
how to get your franchisees prepared.
■ MARKET PLANNING & DEVELOPMENT:
Avoid Impact Issues & Manage Encroachment
We all know location is key for optimum sales potential.
What do you do when a franchisee wants to move into
a territory or site that could potentially impact another
franchisee’s sales? What processes do you put in place
to measure potential impact? How do you find and
communicate solutions that are fair to both parties?
Learn from our industry experts who have learned from
experience.
4:45pm to 6:00pm
BUSINESS SOLUTION ROUNDTABLES
CHALLENGE SESSION:
Build Your Prospect Relationship for Long-Term
Success & Growth
KEYNOTE
KEYNOTE
David Nour
Social Networking Strategist & Author of
‘Relationship Economics’
Back by popular demand! This interactive
session led by David Nour will help you
understand the quantifiable value of
business relationships. You’ll develop key
insights and work with your peers to identify solutions to
business challenges.
7:00pm to 9:00pm
Honoring the Best in 2015
Franchise Development!
Admission to the STAR
Awards Dinner is included in
conference registration.
FRIDAY
CONFERENCE DAY 2
9:00am to 11:00am
CLOSING SESSION
The Right Value Proposition
Is your brand positioned properly to maximize recruitment
opportunities? What criteria do you use to determine your
value proposition? How do you determine the proper
message points and communication to ensure your brand
is resonating with your target audience? Is your brand
living up to the commitment you make to your prospective
franchisees? In this session, you’ll learn how to determine
the best way to evaluate and position your franchise
opportunity.
What Sponsors Are Saying
“
A ‘must’ conference for
development professionals or
C-level executives looking to
grow their brands.
”
REGISTER NOW ONLINE AT: franchisedevelopmentconference.com OR CALL: 1-800-289-4232 ext 202
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