Franchise Update Magazine Issue III, 2015 | Page 33

been a Certified Franchise Executive since 2005 and is a former 1st
Place Overall winner of the Franchise Update STAR Award mystery
shopping competition. He has shared his best practices as a
speaker at the IFA’s annual meeting, Franchise Update’s Leadership
& Development Conference, and other franchise events.
Lori Merrall, VP, Franchise Sales, Fitwall
Studio Systems
Lori recently joined Fitwall Studio Systems as the VP
of Franchise Sales after spending five years with
Massage Envy Spa Franchising. Using proprietary
technology coupled with an individual workout
station, Fitwall has been dubbed “the Swiss Army
knife of fitness.” Previously, Lori spent five years in the franchise
industry at Blimpie and Cold Stone Creamery. Prior to franchising,
she worked in advertising and sponsorship sales for the Phoenix
Coyotes and has spent the bulk of her career in the TV and film
industry, primarily in sales, distribution and marketing.
Scott Nichols, SVP, Franchise
Development, Charter Fitness
Prior to his recent arrival at Charter Fitness, Scott
was Director of Franchise Business Development for
Sears Hometown and Outlet Stores (SHOS), where
he was responsible for franchise development of
three Sears retail franchise concepts. Over the
past four years, he sold 194 franchises with a total gain of