Franchise Update Magazine Issue III, 2015 | Page 31

WHY ATTEND The Franchise Leadership & Development Conference brings CEOs, Presidents and top development executives together for a powerful two and a half day event that combines the impact of exciting presentations with peer-to-peer problem-solving workshops and roundtables. Exclusivity: Only franchisors may attend. Network and mingle with your peers while discovering ways to implement and boost overall performance. You’ll engage with franchising’s premier service partners, from technology providers and social media experts to marketing agencies, law firms and more! Franchise Development Focused Agenda: This year’s agenda focuses on a variety of franchise development disciplines. From single or multi-unit franchisee recruitment with the right value proposition, to strategic marketing planning and managing encroachment, you’ll gain insight on how to superstructure your brand for optimum growth and market penetration. Transparency: This comprehensive educational networking conference is designed for sharing challenges, finding solutions and improving franchise growth. Access leading sales and development experts, and take away ideas and solutions to encourage growth. Did you know?* 55% of franchisors reported referrals have the highest close ratios 44% of all ad dollars in 2014 went to Internet advertising 17% of franchisors reported sales from Internet advertising Ad portals and SEO represent the top source of online recruitment sales Franchisors reported 25% of their applications resulted in sales 56% of franchisors using profiling tools increased the quality of their new franchisees 60% of franchisors have owners in their 20s $62 is the median cost per lead $9,142 is the median cost per sale 92% of multi-unit franchisees reported FPRs as mandatory or important Multi-unit franchisees reported trade shows and publications as the top media sources for finding new brands Are you riddled by performance gaps stalling today’s recruitment efforts?* 12% of sales staff never returned a qualified prospect’s call-in message 42% did not qualify the prospect’s startup time frame Enhance Skills: Whether you are an experienced executive or are new to franchise sales, you can always improve your skills. Join our “Mastering Sales Fundamentals” Boot Camp to refine your craft and gain more practical learning. 43% of franchisors do not have a specific Franchise URL that directs prospects to their recruitment site Exhibit Hall: Our sponsor networking area is filled with product and service providers offering the latest ideas, tools and technology. Don’t miss the opportunity to meet new vendors and learn about their services. You might discover something you didn’t know you needed! 73% don’t mention “franchise available” on their Facebook sites 63% of sales staff never called a qualified prospect requesting information from their own website 37% don’t provide any franchisee testimonials on their site 37% of franchisors did not meet their sales goals 22% of franchisors don’t provide FPRs in their FDDs *2014-2015 Annual Franchise Development Report, based on a formal survey of 139 franchisors and an additional mystery shopping of 146 franchise brands REGISTER NOW ONLINE AT: franchisedevelopmentconference.com OR CALL: 1-800-289-4232 ext 202 FLDC15-Brochure1_insertFU3.indd 27 7/29/15 1:46 PM