Franchise Update Magazine Issue III, 2015 | Page 29

Who Should Attend? THIS IS THE 17TH YEAR OF THE FRANCHISE LEADERSHIP & DEVELOPMENT CONFERENCE. Over the years, the conference has evolved from a franchise sales focused meeting into the only industry event focused on challenges in franchise development today. Led by our advisory board of some of the industry’s most talented and experienced development executives, the conference is designed for any size brand and multiple levels within an organization: ✔CEOs, Presidents looking for insight on how to better lead and grow your brand. The CEO Summit is an exclusive event where you can share experiences and learn from your peers. ✔CDOs seeking information to help strengthen and build your team, structure programs to address encroachment and strategic growth, and offer the right value proposition for your brand. ✔Franchise Sales & Development Vice Presidents, Directors: Grow personally and professionally by interacting and learning among peers and brand leaders from throughout the franchise industry. Choose to improve skills in a specific area, or learn something completely different—our extensive agenda touches on all aspects of development. ✔Franchise Sales Managers: Ongoing refinement of skills and strategies will help you grow into a best-inclass sales executive. Focus on the basics of building client relationships for long-term success and growth. Learn new aspects of development to position you for future growth. ✔COOs: Gain insight into how to work with your partners in franchise development to structure growth programs and position franchisees for success. Take home strategies to help your team play a key role in building the brand while delivering on its promises. ✔IT Executives: Tech