Franchise Update Magazine Issue III, 2015 | Page 28

2015 CONFERENCE CHAIRMAN

Hello Franchise
Executives
It is my pleasure to welcome you to the 2015 Franchise Leadership & Development
Conference. What a privilege it is to serve as the chairman for such an important event
that brings together franchise executives from all over the country.
Since its introduction 17 years ago, this conference has experienced tremendous
growth, reaching more and more franchise executives seeking inspiration and guidance
on how to better grow their businesses. This conference has become a must-attend event
for all those who value staying on top of trends as well as those looking to generate
new ones.

STEVE DUNN
2015 Conference Chair
SVP, Global Development,
Denny’s

In 2014, we added content that expanded the scope of our development theme while
maintaining many of the franchise sales programs that remain relevant and never get
old. The advisory board and I are pleased to announce that the expanded content will
continue to provide franchise development executives an opportunity to improve their
knowledge and skills, while delving into the many complex layers of the development
process.
This year’s conference incorporates many of the tried-and-true sales skill programs
along with several new additional programs. The opening boot camps address two
key areas of the sales process: Effective Franchisee Recruitment Programs and
Maximize Sales Performance. Our keynote speaker Scott McKain will reveal how
development executives can stand out in a hyper-competitive marketplace. And this
year’s afternoon breakout sessions again follow three popular tracks:
• Franchise Sales Basics: Whether you’re a new or experienced sales executive,
you’re never too old to fine-tune your skills
• Build a World-Class Brand: Develop and deliver programs and services that
promote franchisee success
• Market Planning & Development: Explore tools and methods to maximize and
manage strategic market development
Back by popular demand, the conference closes with a sales training work session.
Keynote speaker David Nour will lead us in an interactive workshop, Build Your Prospect Relationship for Long-Term Success & Growth. This is a don’t-miss session for
franchise development executives looking to understand the quantifiable value of
business relationships.
As always, our goal is to keep the event content-oriented, fun and relevant for everybody. I look forward to an excellent speaker lineup, powerful topics and lively questions
from our highly engaged audience. Here’s to an outstanding 2015 conference, and I
look forward to seeing you in Atlanta!
All the best,

CTURE
SUPER STRRUOWTH

YOUR G

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2015FRANCHISE

LEADERSHIP&
DEVELOPMENT

CONFERENCE

OCT.14-16A

ATLANT

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