Franchise Update Magazine Issue III, 2015 | Page 22

TITA N S O F TE C H N O L O GY
sible. Everything in the system is accessible through a single log-in through its
FAST (Franchise Advanced Systems and
Technologies) website—as long as you
remember your user name and password,
Barnett jokes.

“We want them to be able to check their
job in the field fast, for our customers to
book online, and for royalty fees to get
charged automatically,” he says. “Also, the
system tracks sales from each marketing

EVERYONE A WINNER!

1) FRANCHISEES
• Automation. The technology allows franchisees to spend time growing
their business, adding accounts, serving customers, and to have more time for
family and friends. The scheduling center handles 99 percent of all the customer
interaction of calls, emails, quoting, and scheduling—about 2,500 calls a day. And,
since the system handles so much for them, franchisees don’t have to maintain
their own back office.
• Ease of use. Oxi Fresh has built email marketing, text message marketing,
and true online scheduling platforms that make it cost-effective for franchisees to
re-market to their customer database, as well as making it simple and efficient for
customers to schedule their services.
• Marketing. Franchisees are able, with a couple of clicks, to interact with
their customer base and send emails to their customers with specials and information and to do text message marketing. The system also provides daily updates
for managing online reviews. Corporate also can build individual franchisee web
pages and handle their SEO efforts so they can focus on providing great service.
• Training. Oxi Fresh University, an online university for franchisees, teaches
them how to use the system and properly train and educate their technicians. It
consists of interactive videos and tests to make the process more lively and to ensure a consistent product across the country.
2) THE SYSTEM
• Speed. Oxi Fresh uses its technology to create “speed through systems.”
One example: an auto-ad builder so the director of marketing can work on major
projects and initiatives while the franchisees can produce high-quality marketing
materials on their own.
• Royalty fees. Instead of relying on manual billing and calls, Oxi Fresh has
built software systems that calculate and automatically bill franchisees for their
monthly fees. This allows the operations staff to focus even more on supporting
franchisees, rather than on managing billing.
• Bigger data. “On the back end, we can leverage data from those individual
apps for our own use internally. The first step is to have an integrated solution, a
single point for the whole brand,” says Hoffner.
• Anywhere, any time. All of the company’s systems and call center technology
are hosted in the cloud, so the home office staff can work on anything anywhere
they have an Internet connection.

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code so they can put in the source cost
and get an ROI for every single marketing
dollar they spend—automatically in real
time without doing any additional work.”
In addition to integrating with more
than six external platforms, the system
aggregates data across those partners to
enhance their usefulness to franchisees.
“Most of our third-party integrations have
a high degree of automation, requiring
very little if anything from the franchisees to perform email and text message
marketing, while still providing them with
the ability to do their own customizations
and one-off campaigns as desired,” says
Hoffner. “The effect is that many activities can act on ‘auto-pilot’ most of the
time. Marketing is further categorized
so brand-level marketing activities can
also have visible results to the franchise
network,” he adds.
“We can also utilize this data to help
drive workflow, to time scheduling emails
with follow-up calls, or to follow up with
customers that left excellent feedback to
thank them,” he says. Or leverage survey
feedback scores to better target customers with email marketing and increase
open rates.
“We’ve tried to au