Franchise Update Magazine Issue III, 2013 | Page 57

* or full session descriptions visit: FranchiseDevelopmentConference.com
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III. Attract Quality Candidates!
How to Capture Buyers with the First Class Marketing
Successful prospect generation fuels franchise growth. Developing a productive lead generation plan isn’t easy, for what worked
yesterday may not be cutting it today. This session will address
short and longer term strategies that can prove most effective;
defining your prospect audience; crafting compelling messages
for each medium you use; identifying lead sources that target your
buyers to produce inquiries; and measuring your results to improve
performance…
Facilitator: Pete Lindsey, VP Franchising, Sport Clips
Panelists: Greg Delks, VP Franchise Development, Firehouse of
America, LLC; Scott Mellon, VP Franchise Sales, Papa Murphy’s
International; Kimberly Ellis,VP Franchise Development, Snip-its
Hair Cuts for Kids; Dan Stone, VP Franchise Development,
Front Burner Brands, Inc.

12:20pm – 2:00pm
LUNCH ROOM – EXHIBITS OPEN
2:10pm – 3:15pm
GENERAL ASSEMBLY
CEO Panel: Building Recruitment From All Sides
The tight race for franchise performance has spawned a new
organizational mindset, driven by a holistic approach to growth.
Learn how growth-driven brands are engaging their senior
executives to take on more active participation in their franchise
development program…
Panelists: Don Fox, CEO, Firehouse of America, LLC;
John Longstreet, President & CEO, Quaker Steak & Lube;
Shelly Sun, CEO & Co-Founder, BrightStar Franchising

3:20pm – 4:30pm
CONCURRENT CLASS ROOMS
Taking Buyers Across The Finish Line
This dynamic breakout session is for franchisors seeking
better answers for increasing sales in our very competitive
recruiting environment. How do you adapt your presentations
to today’s more discerning buyers? What types of incentives
are you offering to fuel growth with new and current franchisees?
What about franch