Franchise Update Magazine Issue III, 2013 | Page 48

Grow Market Lead

Challenge
the pros
“In an era of increasing
automation, how do you maintain
a personal, one-to-one touch
with prospects?”
Jennifer Durham
Checkers Drive-In Restaurants
Vice President of Franchise
Development

At Checkers and Rally’s, we’ve been in the
business of “Big, Bold
Flavor” for more than
27 years. But there is
one aspect that sets
our guests, our restaurant teams, and our support teams
apart—and that’s Passion. We offer
crazy good, one-of-a-kind menu items
at a great value to our guests—and
which are also easy to execute operationally for our franchisees. Our unique
buildings and restaurant designs stand
out from the pack and provide a retro
feel with a contemporary edge.
The same passion holds true with
franchise prospects interested in a
Checkers/Rally’s franchise opportunity.
From the very first phone call, we seek
to understand the passion that drives the
aspirations of the prospect and exactly
how that aligns with ours. We have an
amazing franchise sales team based locally within their region to allow for
easy travel access to the franchisees
and markets they serve.
Our franchise opportunity is not
for everyone, but we really connect
with those energetic, goal-oriented
restaurateurs who see the value in a
proven operating system. Our brand
is a perfect fit if you are as passionate
as our fans and love food, growth, and
real opportunity more than any peer.
If our visions align, we invite a select

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Franchiseupdate Iss u e III, 2 0 1 3

few to our Candidate Day monthly to
meet individually with our executive
team and experience a behind-thescenes tour at a local restaurant