Franchise Update Magazine Issue III, 2013 | Page 4

Franchise
update|Q3
BUSINESS

INTELLIGENCE FOR GROWING FRANCHISORS

4 From the Editor’s Desk Own Your Audience!

Lead 5.

8 President Profile: Meg Roberts transitions from marketing to leadership
10 CEO Profile: Paul Brown takes the helm during Arby’s revitalization
14 Feature: Anatomy of a Brand At f2o, fast casual + fine dining = “fast fine”
16 Leadership Guru: Aaron’s Greg Tanner says your values are your foundation
18 NEW BRAND: Pat Sajak spins out a new hyper-local deals brand
14

20 Human Resources Tactical or strategic—how does your HR person think?

Market 23.

24 Feature: Franchise Consumer Marketing Conference Marketing mania in Atlanta
28 CMO Roundtable “In your development efforts, how does your marketing team balance automation

with a personal touch?”

30 CMO Q&A BrightStar Care’s Jayson Pearl: growing and protecting the brand
34 Managing Millennials Making sense of the “participation economy”
36 Connecting with Customers How Hungry Howie’s stays current at 40
38 Consumer Data Boost revenue with mobile loyalty programs
24

Grow 41.

42 Feature: Development Connection
Griswold Home Care keeps it personal

47.

46 Challenge the Pros “In an era of increasing automation, how
do you maintain a personal, one-to-one touch with prospects?”
60 International Overseas franchises are coming to America
62 Sales Smarts Finding the ideal candidates for your system
63 Market Trends Making the connection between franchise
fees and unit success
60

2

64 It’s Closing Time Are you wasting your most powerful development tool?

Franchiseupdate Is s u e III, 2 0 1 3

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