Franchise Update Magazine Issue III, 2013 | Page 34

Grow Market Lead
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tools changed over the past decade? How have you adapted? The

most profound change I’ve seen in the
past 10 years is the brand message being
delivered by consumers along with marketers. If customers are writing reviews about
your brand that are in conflict with your
marketing claims, there’s a problem. We see
this as an opportunity to understand and
engage with our clients, f [Z[Y\