Franchise Update Magazine Issue III, 2013 | Page 33

many resources to learn about a brand
before they click or call. In a business of
serving seniors, children, and families at
their time of need, the promises we make
in our marketing have to reflect the truth
of our service experience. Connecting to
the emotional benefits sought by consumers helps us sharpen both our brand
messaging and operational execution.
How does this help with franchise
devel