Franchise Update Magazine Issue III, 2013 | Page 29

What began two summers ago as a
small convergence of franchise marketing executives eager to gain an edge on
the competition has tripled in size and
scope and shows no signs of slowing.
In just its third year, the Franchise Consumer Marketing Conference surpassed
expectations once again, in both the
number of franchisors attending and
the vendor exhibitors on hand. In fact,
the Sponsor Networking Gallery quickly
sold out—necessitating a change of
venue for next year. The 2014 conference will return to Atlanta, moving just
down the road to the InterContinental
Buckhead to accommodate the growing
interest in—and growing importance
of—cons յ