Franchise Update Magazine Issue III, 2013

Market 24 Consumer marketing initiatives 24 Feature: Franchise Consumer Marketing Conference Marketing mania in Atlanta 28 28 CMO Roundtable “In your development efforts, how does your marketing team balance automation with a personal touch?” 30 CMO Q&A 28 BrightStar Care’s Jayson Pearl: growing and protecting the brand 34 Managing Millennials Making sense of the “participation economy” 36 Connecting with Customers 30 How Hungry Howie’s stays current at 40 38 Consumer Data Boost revenue with mobile loyalty programs Franchiseupdate I ss u e I I I , 2013 23

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