Franchise Update Magazine Issue III, 2012 | Page 5

Franchise
update|Q3
BUSINESS

INTELLIGENCE FOR GROWING FRANCHISORS

4 FROM THE EDITOR’S DESK Technology, transparency, and growth

Lead 5.

6 CEO PROFILE: BOB JOHNSTON Respect for the heart of the house
9 CEO PROFILE: RAY MARGIANO Taking a step back to move ahead
14 FEATURE: FRANCHISEE CONVENTIONS Maximizing attendance
16 EMPIREBUILDERS.TV Multi-unit operators star in new online video series
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18 FEATURE: ANATOMY OF A TURNAROUND Building on nostalgia and innovation, Bennigan’s wants

to “revolutionize” fast casual

20 LEADERSHIP GURU: Dina Dwyer-Owens on knowing your customer

Market 23.

24 CONSUMER CONFERENCE! Highlights from the 2nd annual Franchise Consumer Marketing Conference
28 FEATURE: LSM Franchisors and franchisees team up on local store marketing
34 CMO Q&A: Denny’s John Dillon on transparency and disclosure
36 CMO Roundtable “What are the keys to better, more open communication between your brand,
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franchisees, and customers?”

38 SOCIAL MEDIA Finding the perfect blend of customer, content, and channels
39 CONSUMER DATA Taking the worry out of tomorrow’s retail technology
42 CONNECTING WITH CUSTOMERS Supercuts’ Rock the Cut promotion pairs stylists with indie bands!

Grow 43.

45 CHALLENGE THE PROS “How is the trend toward transparency and increased

disclosure helping you to increase sales leads, quality, and deals?”

46 SALES SMARTS Crafting an effective multi-unit expansion strategy
47 MARKET TRENDS Thank the banks! (What?)
48 IT’S CLOSING TIME How to close more deals faster – start now!
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Franchiseupdate I ssue I I I , 2012 

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