Franchise Update Magazine Issue III, 2012 | Page 43

Cardlytics’ rewards program opens
new channel to marketers

T

as well as online banking. Cardlytics offers
100 percent pay for performance. No ad
fees are charged until a customer makes a
purchase.
Consumers love the program because of
its ease and convenience:
• Offers show in the places consumers
visit and are loaded to their preferred
payment vehicle of choice
• Rewards are automatic with no coupons
to print or codes to enter
• Relevant offers are based on their
shopping habits
• Moderate users see savings of up to
$200 per year, with no limit for active users
• Offers appear in a safe, secure
environment

hrough innovative campaign
technology, Cardlytics builds highly
targeted banking rewards programs
that provide retailers with a positive,
measurable ROI. “We have opened up
an untapped digital marketing channel,
bringing timely, relevant offers to banking
customers,” says Scott Grimes, CEO. “As
a result, response rates from our programs
are 50 to 100 times higher than average
for digital media.”
Cardlytics’ platform will reach more than
75 million households by the end of Q3
2012.
Whether consumers use a debit, credit
or prepaid banking card, that transaction
data is captured by the bank. Cardlytics
enables the bank to present relevant offers
based on a consumer’s transactions.
When the consumer shops in a store or
online and the transaction posts in their
account, the reward is shown in their
online and mobile bank statement.
“A bank or credit union can provide
these rewards at no cost, and the
merchant gets highly efficient access to
exactly the right consumers at a low cost,”
Grimes says.
The Cardlytics multichannel platform can
extend offers through the breadth of the
bank’s digital channels, including SMS,
email, mobile, ATMs and social networks,

FI Bank

How it works
1. Cardlytics enables advertising offers
inside bank accounts.
2. Retailers can run offers in consumers’
transaction statements targeted against
actual debit/credit card purchases.
3. Customers see offers on their bank
accounts and click to activate them.
4. Rewards are applied automatically
when customers shop using the debit,
credit or prepaid card associated with
the account.
5. Cardlytics tracks and reports all
redemptions—whether online or in-store.

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Account Details - CHECKING ******3058
Date

Type

Description/Category

Status

Debit (-)

5/09/2012

CHK CRD

WHOLE FOODS MA 5411

CLR

$67.43

5/10/2012

CHECK

CHECK #127

CLR

$420.00

$959.81

5/10/2012

CHK CRD

MONDO BURGER #42 5814

CLR

$10.13

$949.68

New Offer!

Credit (+)

Balance
$1,379.81

Click for 15% Cash Back at Torgy’s Taqueria!

5/12/2012

CHK CRD

KROGER 725 PON 541

CLR

$21.36

$928.32

5/12/2012

CHK CRD

CHRIS’ BAR-B-QUE #534254

CLR

$98.18

$830.14

OD’S RIB

S

R

Active Offer!

Click to earn rewards from Rod’s Ribs

Rod’s Ribs
Earn 5% cash back on every purchase from Rod’s Ribs. Maximum reward is $10. Offer
ends 6/15/2012. Click the blue “See More Offers” button to see all your offers and earn
rewards.

SEE
MORE
OFFERS

5/12/2012

CHK CRD

BOULEVARD FOOD 5542

CLR

$30.06

$800.08

5/13/2012

CHK CRD

FRESH 2 ORDER MA 541

CLR

$27.67

$772.41

5/13/2012

CHK CRD

ROD’S RIBS 725 PON 541

CLR

$21.36

$751.05

5/14/2012

CHK CRD

Congratulations, You Earned Cash Back

CAMELLIS 725 PON 4411

CLR

$7.28

Unsurpassed Campaign
Measurement

With Cardlytics’ platform, marketers can
quickly analyze the success of offers and
refine and redeploy the most effective
long-term campaigns without the time and
expense typically involved with traditional
direct programs. With Cardlytics’ Test vs.
Control methodology, merchants have the
ability to monitor customer spend before
and after the campaign, measure revenue
lift, compare cost per acquisition and
understand the long-term value of new
customers.

Direct View

For the CMO, Cardlytics provides a direct
line of sight from the click to the retail
purchase—solving one of today’s biggest
marketing challenges. “With our groundbreaking technology, we are the first digital
channel to directly measure the correlation
between an online promotion and an
actual purchase in a brick-and-mortar
store,” Grimes explains. “Marketers need
to know their online campaigns are driving
increased offline sales, and now we can
provide the data to prove it.”
Founded in 2008, Cardlytics will soon
reach more than 75M+ households
through 300+ banks and credit unions.
“They simply turn on our technology to
enable offers to their customers,” Grimes
says. “We don’t touch any sensitive
consumer information, which remains in
the bank’s secure data environment.”
For more information,
visit www.cardlytics.com

FI Bank Rewards Program, get inspired, take charge, earn cash!
®
Offer is valid only with Your FI Bank Visa® CheckCard. Earned rewards will be paid within 60 days.

Rewards Earned!

Consumer targeting may be based on
ZIP code, store name, store category,
purchase frequency or amount of
expenditure.“We can provide a level of
targeting that’s simply not available in
other channels,” Grimes adds. “One
incentive could be given to those who
have shopped recently, and another to
customers who haven’t made a purchase
in the past six months. Loyal customers
could receive an offer after every third or
fourth purchase to reinforce that behavior.
There is a wide range of options—each
with a clear measurable result.”

$743.77
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Article sponsored by CARDLYTICS