Franchise Update Magazine Issue III, 2012 | Page 27

Grow Market Lead
Steve Baxter, Satmetrix
Scott Klososky,
Boot Camp
Leader

Kim Miller, Primrose Schools; Alicia Thompson, Popeyes Louisiana
Kitchen; Jessica Eng, Allegra Network

what they’ve learned from both.
The conference featured four separate
tracks that ran concurrently throughout the event: Customer Relationship
Management; Franchisee Buy-in, Delivery, and Results; Marketing Execution Strategy; and Brand Development
and Rejuvenation. One interesting note:
sessions were repeated, but featured
different facilitators and panelists each
time. Evolving technology and social
media were a significant part of most
of the sessions.
One recurring theme involved convergence and integration: how sales
automation, CRM, mobile, and related
technologies are merging into more comprehensive solutions—and are driving
sales, marketing, and IT departments to
work more closely together to develop
system-wide consumer marketing strategies and tactics.
Boot camps

The conference kicked off with two allmorning boot camp sessions. Klososky, a

futurist and former CEO of three startups who keeps his eye on technology
and its impact on business and culture,
led one of them. Klososky has a talent
for identifying technology trends and
understanding how they can be applied
to business practice. His half-day session was called How To Embrace Social
Technology To Strengthen Your Brand.
Some of his first words were, “We
are in a technology explosion. It is pervading nearly every facet of our lives…
and speeding up.” Fittingl 䰁ѡɽ՝