Franchise Update Magazine Issue III, 2011 | Page 5

Franchise
update|Q3
BUSINESS

INTELLIGENCE FOR GROWING FRANCHISORS

4 From the Editor’s Desk Franchisee buy-in is key to meeting growth goals

7.

Lead
8 Feature: Franchise Startup In a red-hot category, can quality win?
10 CEO Profile: Jack Riggs Writing a prescription for Pita Pit’s success
14 CEO Profile: Brent Alvord Lenny’s Sub Shop president leads by example
16 Leadership Guru: Fazoli’s CEO Carl Howard builds a team that inspires zees

19.
Market
20 Feature: Consumer Conference First-ever event strikes a major chord
22 Case Study: Sizzler Returning the sizzle to a struggling brand
25 Legal Controlling your system’s online presence
26 CMO Roundtable “What are some effective ways to get franchisees to ‘buy in’

and become actively involved with local-level marketing efforts?”

28 CMO Q&A Massage Envy CMO Susan Boresow on franchisee buy-in
30 Consumer Data Mobilize for mobile apps
31 Connecting with Customers Who creates today’s customer experience?

33. row
G

34 Feature: Unit Economics Strong unit performance fuels franchise sales
35 Market Trends Weak consumer demand, confidence slow franchise growth
36 Challenge the Pros “What are you doing to create a compelling,

response-driven recruitment website for your brand?”

37 Sales Smarts CRM systems are great—human touch is better
38 AFDR Stats More highlights from the 2011 AFDR
40 It’s Closing Time How to help the wrong people off your bus
Franchiseupdate I ss u e I I I , 2011 

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