Franchise Update Magazine Issue III, 2011 | Page 34

don’t analyze

the UnIverSe
WIth a MIcroScope
dIScover the SecretS:

5 categories of the sales process! 3 dozen factors that influence results!
Unfortunately, when franchisors attempt to analyze the franchise sales universe, a microscope is often the only
tool they use. Ad spend. Lead costs. Close rates. If we look closely enough at the statistics, the answers will
magically appear, right?

Wrong.
As important as the statistics are in assessing the cause of franchise sales’ underperformance — and they
are important — a franchisor simply cannot hope to effectively analyze such a complex process with a single
analytical tool.

Sell More FranchISeS.
If you are not getting the franchise sales results that you think you should,
give us a call to explain our five-step process to help you identify the
problem and create an effective franchise marketing and sales solution.
Call 708-957-2300 today to learn how we can help you sell more franchises.
ask about our free webinar: “how to Fix your Franchise Sales process.”
®

The iFranchise Group is the world’s premier franchise consulting firm. Our
consultants have over 500 years of franchise experience and worked with over
98 of the world’s top 200 franchisors as rated by Franchise Times magazine.

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Franchise consultants
708-957-2300 · www.ifranchisegroup.com

8/18/11 8:52 AM