Franchise Update Magazine Issue III, 2011 | Page 21

Market
Consumer marketing initiatives

Feature: Consumer Conference 20.
First-ever event strikes a major chord

Case Study: Sizzler 22.
Returning the sizzle to a struggling brand

Legal 25.

Controlling your system’s online presence

CMO Roundtable 26. “What are some effective ways to get

franchisees to ‘buy in’ and become actively involved with local-level marketing efforts?”

CMO Q&A 28.

Massage Envy CMO Susan Boresow on franchisee buy-in

Consumer Data 30.
Mobilize for mobile apps

Connecting with Customers 31.
Who creates today’s customer experience?

Franchiseupdate I ss u e I I I , 2011 

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