Franchise Update Magazine Issue II, 2017 - Page 9

BY KERRY PIPES ceoprofile NO PAIN, NO GAIN Eric Casaburi is crazy about fitness E ric Casaburi, founder and CEO of Retro Fitness, has an open and trans- parent style. He also likes to lie on a bed of nails daily to meditate, relieve stress, and, he says, help improve his decision- making. He’s also routinely on Instagram, Snapchat, Facebook, and Twitter where he creates videos, shares business advice, and offers people a glimpse into his daily life at the helm of the fitness brand. “I think this benefits franchisees and our employees because they see what goes on inside Retro Fitness leadership,” says the 42-year-old. “They see who I am, what I do, and how important the success of the brand is to me. They see that I’m working just as hard as they are.” Fitness has been a way of life for Casa- buri, who landed his first gym job at 13. He knew he’d found his place in the world and launched Retro Fitness just 10 years later. He began franchising the brand in 2006 and now has more than 150 gyms in 16 states and another 100-plus in the pipeline. The brand, which does $150 million in annual business, is on track to have 250 gyms up and running in the next two years. Last year, Retro Fitness signed more than 20 new franchise agreements for new or emerging markets. Casaburi is passionate about healthy lives—not only his own, but also those of his brand’s employees, franchisees, and cli- ents. He believes unequivocally in Retro Fitness and sees nothing but growth ahead as people look to live longer, healthier lives. Not surprisingly, the brand is in- NAME: Eric Casaburi TITLE: CEO, founder COMPANY: Retro Fitness NO. OF UNITS: 155-plus AGE: 42 FAMILY: Wife and four amazing kids, 16, 15, 7, 5 YEARS IN FRANCHISING: 11 Eric Casaburi YEARS IN CURRENT POSITION: 13 Franchiseupdate I SSUE I I , 2017  7