Franchise Update Magazine Issue II, 2017 - Page 67

IMN, INC. Measured Results: The Analytics Behind Email Newsletter Success As a franchisor, maintaining the consis- tency of your brand and the loyalty of your customers is at the top of your list of priorities. Email newsletters have proven to be an effective vehicle for delivering targeted, dynamic content, but there is an important technological component to understanding that effective W73V7W&VB&W7VG2F&VvG&6r@ǗF72VWw6WGFW"6WFR&P66FW&r"fR&VGVVBЦVB6VB&R&6VB'gV7VFR`G&6rBǗF72FR&V6F06VBvfW2R6WFR6v@Fv6VWw6WGFW"'F6W2&ЦF2B&GV7G2&R7BV B7FgVvFW"VFV6RआrFRrbFRVWw6WGFW 6WF^( &RrB2WFFPF66V6f"FW6R6&7FW&7F73( ǗF726VB&RV7F&VB@VFW'7FBB6VBvƖv@F6R7W7FW'2v&W7FVBF'F6W2B&F2r@f7BBV7FFVFgBVG0BFR7BFW&W7FVB&7V7G2( vVVvvVB67VW'26vFW&R&WBf"W"&GV7G0B6W'f6W2W"g&66VW26V@&RW'FVBF&VvWFF6ǐvVW&FVB&W'BV6&W'B6V@Ɨ7BFR&7V7G2v&W7FVBF'F6W2B&F2( FVǒ6VFRW"v667&G2FGW&WfW'6F6RF( B6vg&FRFV6v66VBbVWw6WGFW'2WBFPgVvW"bV7W&VB&W7VG2Fv&f RFF#r6'BFV6wwVFP4D5Bd$D$$$R&&26ХPcbcBc3pFG&W70CcFGFVB&B7VFR3S3vF#CSc