Franchise Update Magazine Issue II, 2017 - Page 63

SILVERCREST ADVERTISING Discover Your Franchisee ’ s Territory



silvercrest a d v e r t i s i n g

It all starts with a map . What if you could provide your franchisees even more marketing power within their territory ?
And , what if on this map you could take any and all local data – transactions , email penetration , paid search click-thru rates , anything – and represent this information back to your franchisees on a geographic heat map specific to that local territory . See where there is action – and where there is not .
Go one step further and overlay all the available advertising options – those your franchisees use today – and those that they do not .
What picture is painted ? Are there areas where no advertising means no transactions ? Or current advertising is not moving the needle ?
What about this , you take target demographics of your ideal customer – the ones who are the most likely to need your product – and overlay this too . A story forms . A strategy is made .
Bundle this into a tool that provides immediate access to create , buy and track your franchisee advertising spend - all in one platform . A means to aggregate your local franchisee advertising spend collectively - for the benefit of the whole - building on an already reduced and negotiated national rate secured by Silvercrest Advertising .
Consistency and efficiency in local execution .
And above all - a strategic plan to monitor and measure your franchisee results to build the brand through the eyes of a local-based tool - for your owners .
Real-time . Your story . LMap
CFE President & Co-Founder
E-mail wrodriguez @ sca-mail . com
Silvercrestadvertising . com LMap . com
2017 Smart Technology Guide
SILVERCREST ADVERTISING Discover Your Franchisee’s Territory LMap POW ERE D silvercrest a It all starts with a map. What if you could provide your franchi- sees even more marketing power within their territory? And, what if on this map you could take any and all local data – transacti 2VVWG&FB6V&66Ɩ6F'P&FW2Fr( 2B&W&W6VBF0f&F&6FW"g&66VW2vVw&2VB7V6f2FF@6FW'&F'6VRvW&RFW&R27F( 0BvW&RFW&R2B%@`P @0pFRW2v&RFR7BƖVǒFVVBW"&GV7B( 2BfW&F0F7F'f&27G&FVw2FR'VFRF2FFFB&fFW0VFFR66W72F7&VFR'W@G&6W"g&66VRGfW'F6p7VBRFf&V0Fvw&VvFRW"6g&66VPGfW'F6r7VB6V7FfVǒf"FP&VVfBbFRvR'VFr&VG&VGV6VBBVvFFVBF&FR6V7W&VB'6fW&7&W7BGfW'F6rvR7FWgW'FW"BfW&FP667FV7BVff6V7f&RGfW'F6rF2( 2F6RW"6WV7WFg&66VW2W6RFF( 2BF6RF@B&fR7G&FVv2FЧFWFBগF"BV7W&RW"g&66VR&W7VG0vB7GW&R2FVC&RFW&R&V0F'VBFR'&BF&VvFRWW2bvW&RGfW'F6rV2G&2Ц6&6VBFf"W"vW'27F3"7W'&VBGfW'F6r2@&VFRfrFRVVFSW"7F'vB&WBF2RFRF&vWBFVФw&72bW"FV7W7FW"( 04D5Bd$DtĔ$E$uTU4dP&W6FVBb6fVFW Rw&G&wVW666ХPCsRsc# vV'6FP6fW&7&W7FGfW'F6r6Ф6У#r6'BFV6wwVFPc