Franchise Update Magazine Issue II, 2017 - Page 54

A FITNESS PR STRATEGY THAT REALLY WORKED OUT. As Orangetheory Fitness continued to grow rapidly, they wanted a PR partner that could make the company a household name and promote the passion the OTF workout has sparked nationwide. So they challenged Fish to help – and we delivered! “With Fish’s support, Orangetheory Fitness has doubled in size. Their team has helped us earn extensive top-tier national press, which has played a significant role in building our brand. I’m grateful for their partnership.” - David Long, CEO and Founder of Orangetheory Fitness 52 Franchise Update Media