Franchise Update Magazine Issue II, 2017 - Page 4

BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS Q2 | 2017 4 From the Editor’s Desk Franchising gets technology! Leadership 6 7 CEO Profi le: Retro Fitness founder Eric Casaburi is crazy about fi tness 12 CEO Profi le: Puroclean’s Mark Davis is cleaning up in the restoration business 18 Anatomy of a Brand Quaker Steak: The Lube abides 20 Leading with Values Dina Dwyer-Owens on values-based leadership 22 Managing Change Collaborating with franchisees eases the transition Consumer Marketing 24 26 CMO Q&A At the Great Outdoors, Larry Spada is a fi ve-brand strategist 28 CMO Roundtable “What technologies are you using to understand your customers, improve their experience, and keep them coming back?” 29 Customer Service 5 essential customer experience practices 30 Social Media Marketing Aligning social media platforms and goals Growing Your System 39 40 Cybersecurity Advice and guidance on protecting your data from breaches 43 Choosing Tech Partners How 10 brands solved the challenge 48 Challenge the Pros “How are you using big data and other technologies in your franchisee recruitment?” 49 Technology Guide Special section highlights solution providers 67 Sales Smarts Connecting with the 4 types of prospects 68 Supplier Spotlight ApplePie Capital simplifi es franchise funding 72 Market Trends Fake news and franchising 74 International Worldwide trends in mobile payment 80 It’s Closing Time Art Coley confronts the “brutal facts” of franchise development 2 Franchiseupdate IS S U E II, 2 0 1 7