Franchise Update Magazine Issue II, 2017 - Page 26

Consumer Marketing CONSUMER MARKETING INITIATIVES 26 CMO Q&A At the Great Outdoors, Larry Spada is a fi ve-brand strategist 28 CMO Roundtable “What technologies are you using to understand your customers, improve their experience, and keep them coming back?” 29 Customer Service 5 essential customer experience practices 30 Social Media Marketing Aligning social media platforms and goals 24 Franchiseupdate ISS U E II, 2 0 1 7