Franchise Update Magazine Issue II, 2017 - Page 14

ceoprofile BY KERRY PIPES NONSTOP EXPANSION M Cleaning up in the restoration business ark Davis acquired a small res- toration company called Rocky Mountain Catastrophe in Den- ver in 1996. He was just 27 and didn’t know anything about the restoration industry. But it turned out he had a knack for making businesses successful. He and his partner took a company with $3.5 million in annual revenue and tripled it to $11 million in their first year. Things skyrocketed from there. “We did $25 million the second year, $35 million the third year, and started a restoration company called Recovery Solu- tions International specializing primarily in commercial large-loss recovery solutions,” he recalls. Of course, that was just the be- ginning. Davis went on to sell a majority interest in the company and co-found Belfor USA Group, serving as CEO and eventually growing the company from $35 million to $400 million in annual revenue. He then sold his shares and left Belfor to become CEO of InStar Services Group. His next move was to buy Signal Restoration with partner Frank Torre in 2012. Then, in late 2015, he and Torre bought PuroClean, where Davis is now CEO and chair. Franchising held a powerful attraction for Davis. “I was always envious of the franchise model of distribution because franchised restoration companies always Mark Davis 12 Franchiseupdate ISS U E II, 2 0 1 7 had better distribution than we did at Bel- for. It was difficult to compete against that distribution—and they were able to do it with a lot less capital invested because they weren’t actually funding those acquisitions, they were selling franchises. It was always my dream to own a franchise system and be a franchisor in our industry.” Now that dream has come true and Davis has big plans for PuroClean. His goal is to double the number of franchise locations over the next few years. The brand, with more than 230 franchise locations in 34 states and five Canadian provinces, added 24 new franchises in 2016 and is aiming NAME: Mark W. Davis TITLE: CEO, Chair COMPANY: PuroClean NO. OF UNITS: 235-plus AGE: 48 FAMILY: Three wonderful kids, Blake 16, Caroline 14, and RJ 12 YEARS IN FRANCHISING: 1½ YEARS IN CURRENT POSITION: 1½ YEARS IN INDUSTRY: 21 for 60 new operators this year. He plans to grow the company’s international footprint to become a worldwide player in the disas- ter recovery business, and expand services to better meet the needs of large insurance, commercial, and institutional customers. “We’re aggressively expanding and in- vesting significantly in technology, training, and national account development for our franchisees and their employees. This foun- dation will set up our franchise partners for success for years to come,” he says. Leadership What is your role as CEO? To provide the vision and strategy for PuroClean, help- ing guide and lead the company and our franchisees as we build the company into a world-class brand. With my leadership style, I can’t make things happen from sitting in an office. I’m on the road a majority of the time, meeting with franchisees every week. Over the past 18 months I’ve met with 220 of our 230 franchise owners throughout the United States and Canada. I’ve also be- come very involved in our exciting franchise growth initiative in which, along with other executives, we travel to underdeveloped or undeveloped markets we have targeted for franchise growth. Through this initiative,