Franchise Update Magazine Issue II, 2016 | Page 49

WEDNESDAY JUNE 22, 2016 7:30am 8:20am – 8:50am Continental Breakfast in General Session Foyer 9:00am – 10:00am Welcome – Jeff Rinke, VP of Marketing, Hungry Howie’s Pizza, Conference Chairman General Session Panel – Your Customer Comes First! Determine Lead Source Attribution – Measuring Relevant Data & Evaluating Results Programmatic Media implementation in a multi-media plan. The Print & Direct Mail Resurgence Mobile – what does mobile in 2016 mean for my brand and franchisees? 10:10am – 11:00am Brand Building is More Than Changing Your Logo 11:10am – 12:00pm Franchisee Compliance with Ad Fund contributions & spend 12:00pm – 1:45pm Lunch in Sponsor Networking Gallery – Exhibits Open 1:55 pm – 3:00pm Integrated Media Done Right 3:10pm – 4:00pm Ketye no Registration Open 4:15pm – 5:45pm 6:00pm – 8:00pm Franchisee participation & compliance of marketing programs Public Relations Evolution/Revolution SEO & Web Development – what do we need to be doing now to make ourselves current five years from now KEYNOTE SPEAKER – Curt Steinhorst Build unbreakable relationships with truly loyal customers. Closing Networking Reception & Dinner (Included in conference registration) 9 FCMC16_brochure1.indd 47 5/10/16 1:45 PM