2008 , Wendy was a Senior Director of Marketing at Sylvan Learning . Wendy has spent the majority of her 20-year career focused on marketing child-centric businesses , including Disney and Kennedy Krieger Institute . She has developed multi-channel advertising and communications strategies that deliver measurable results and help to build businesses .
HEATHER NEARY
President , Auntie Anne ’ s Inc . Heather oversees the marketing , menu development , communications , operations , and creative strategy for the Auntie Anne ’ s system . Under her leadership , sales grew from $ 275 million in 2006 to more than $ 476 million in 2012 . Heather works to define and execute brand strategy for the more than 1,330 domestic and international Auntie Anne ’ s locations . In addition , Heather manages the operations support team , which provides business consultation and support for all domestic stores in the Auntie Anne ’ s system .
MARTHA O ’ GORMAN VP , Marketing & CMO , Liberty Tax Service Martha is one of the founders of Liberty Tax Service , serving as VP of Marketing & CMO since 1997 . She is responsible for developing brand awareness in every major market in the United States and Canada . Martha has created marketing and sales strategies for both franchise development and consumer programs that have led to Liberty ’ s rapid growth and development . Previously , she served as Director of Communications for Jackson Hewitt Tax Service . Martha is also very involved in cause-related marketing for nonprofits .
MEG ROBERTS
President , Molly Maid Inc . Meg joined Service Brands International in 2007 , serving most recently as VP of Marketing , overseeing both the Molly Maid and Mr . Handyman brands . In that role , her primary focus was on national brand marketing with an emphasis on web-related strategy , where her team produced triple-digit consumer lead flow . Her leadership style , team development skills , management , and strategic planning are what led to her appointment as President of Molly Maid in 2012 .
STEPHEN SCHILDWACHTER
CMO , Brightstar Care Marketing strengthens the brand and drives sales . Steve leads the development of strategies and programs that make BrightStar Care the obvious choice for our B2B and B2C consumers . He leads an experienced team that drives the most value possible from the BrightStar Care General Marketing Fund . This is aligned with franchisees , operations , and other key cross-functional departments . Before joining BrightStar Care , Steve was CMO at media tech startup rVue , Inc . He held leadership roles at Foote , Cone & Belding and Leo Burnett and has extensive international expertise . During the course of his career , he has worked on such franchise brand assignments as Unocal , McDonald ’ s , Blockbuster , Wendy ’ s and YUM ! Brands . Steve earned his BA in English from College of the Holy Cross and now lives in the Chicago area with his wife and children .
LINDA SHAUB SVP , Marketing , Interim HealthCare Inc . Linda is responsible for brand management and strategic development and implementation of all consumer and business-to-business marketing initiatives designed to drive growth throughout Interim ’ s franchise network . Linda has more than 30 years of experience in all aspects of marketing and has led Interim in its successful integration of new marketing channels over the last 12 years . She has been instrumental in Interim ’ s ability to re-launch an aggressive franchising strategy and grow the existing network .
TERRI SNYDER EVP & CMO , Checkers Drive-In Restaurants , Inc . Terri joined Checkers Drive-In Restaurants , Inc . as Executive VP & CMO in April of 2007 . In 20 + years of marketing leadership , Terri has crafted the brand identities , advertising messages and new products for several marquee chains in the casual dining and quick service segments . She has served in major marketing roles at Carlson Restaurants Worldwide , Domino ’ s Pizza , Metromedia Restaurant Group , Bennigan ’ s , and more .
EDWARD WALLER Chief Brand Officer , Paul Davis Restoration Edward B . Waller has been Chief Brand Officer at Paul Davis Restoration , Inc . since September , 2015 . Ed has more than 20 years of brand strategy , marketing and franchising expertise . He spent 23 years with CertaPro Painters as Co-Founder and founding franchise owner . He directed all brand and marketing efforts from 2004 to 2015 . He is a Past Chairman of FCMC , the Franchise Consumer Marketing Conference . He has a Bachelor ’ s degree from the University of Waterloo .
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