Franchise Update Magazine Issue II, 2016 | Page 43
KeynoteSpeakers
SCOTT STRATTEN
Disruptive and UN-traditional Sales, Marketing,
Branding & Social Media Expert
CURT STEINHORST
Distraction Expert
With a unique Un-Marketing
philosophy focused on viral,
social and authentic marketing,
president of Un-Marketing, Scott
Stratten, offers enlightened fresh
perspective on how to effectively
market, sell and engage, that flips traditional
advice on its head. He encourages individuals and
businesses in all industries to think differently, in
order to achieve results.
Formerly a music industry marketer, national sales
training manager and a professor at the Sheridan
College School of Business, he ran his “UnAgency”
for nearly a decade before solely focusing on
delivering his message on a larger scale. Stratten was
named one of the “Top 5 Social Media Influencers
In The World” by Forbes and one of “America’s 10
Marketing Gurus” by Business Review USA; with
more than 176,000 Twitter followers and 60 million
views of his clients’ marketing videos. As a result,
companies including PepsiCo, Adobe, Red Cross,
Cirque du Soleil, Saks Fifth Avenue, Deloitte and
Fidelity Investments have invited him to provide
guidance through the social media and relationship
marketing landscape.
Stratten has been featured by various
leading outlets, including The Wall
Street Journal, Huffington Post,
Entrepreneur Magazine, Fast Company,
and on CNN.com, and is the author
of four best-selling business books,
including his newest, UnSelling: The
New Customer Experience.
One of the most sought-out speakers on social
engagement, with a palpable passion for sharing his
Un-Marketing message and a rare approachability,
Stratten captivates audiences with his nonconformist
attitude and exciting perspective on how to think
differently, and effectively market, sell and engage in
any Un-industry.
Curt Steinhorst is the founder
and president of The Promentum
Group, a communications
consultancy that crafts messages
for today’s distracted audiences.
As its lead consultant, Curt has
helped an impressive variety of companies and
public figures — from preparing Johnny Manziel for
his Heisman trophy acceptance speech (described
by ESPN as “the greatest in history”) to advising the
largest record label in country music on its marketing
to digital consumers.
As a leading voice on strategic communications
in the age of distraction, Curt has spoken across
the globe to audiences that include Fortune 100
companies, global non-profits, national associations,
and professional sports teams. Discovering a rare
gift for capturing the attention of large audiences
at an early age, Curt was elected President of his
10,000-member class at Texas A&M University, where
he graduated Magna Cum Laude.
His forthcoming book, tentatively titled E-mancipate,
offers practical strategies for better managing
today’s communication tools in the workforce. Curt’s
fascination with distraction is not simply professional.
Diagnosed with ADD as a child, he’s worked tirelessly
to overcome the unique distractions that today’s
technology creates.
“
Everyone here in marketing is
so brilliant and they are able to
share, they’re able to teach, it’s
a fantastic place to network and
learn how to make sure you’re not
going to make big mistakes.
”
— MEG ROBERTS
President, Molly Maid
3
FCMC16_brochure1.indd 41
5/10/16 1:44 PM