Franchise Update Magazine Issue II, 2016 | Page 43

KeynoteSpeakers SCOTT STRATTEN Disruptive and UN-traditional Sales, Marketing, Branding & Social Media Expert CURT STEINHORST Distraction Expert With a unique Un-Marketing philosophy focused on viral, social and authentic marketing, president of Un-Marketing, Scott Stratten, offers enlightened fresh perspective on how to effectively market, sell and engage, that flips traditional advice on its head. He encourages individuals and businesses in all industries to think differently, in order to achieve results. Formerly a music industry marketer, national sales training manager and a professor at the Sheridan College School of Business, he ran his “UnAgency” for nearly a decade before solely focusing on delivering his message on a larger scale. Stratten was named one of the “Top 5 Social Media Influencers In The World” by Forbes and one of “America’s 10 Marketing Gurus” by Business Review USA; with more than 176,000 Twitter followers and 60 million views of his clients’ marketing videos. As a result, companies including PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments have invited him to provide guidance through the social media and relationship marketing landscape. Stratten has been featured by various leading outlets, including The Wall Street Journal, Huffington Post, Entrepreneur Magazine, Fast Company, and on CNN.com, and is the author of four best-selling business books, including his newest, UnSelling: The New Customer Experience. One of the most sought-out speakers on social engagement, with a palpable passion for sharing his Un-Marketing message and a rare approachability, Stratten captivates audiences with his nonconformist attitude and exciting perspective on how to think differently, and effectively market, sell and engage in any Un-industry. Curt Steinhorst is the founder and president of The Promentum Group, a communications consultancy that crafts messages for today’s distracted audiences. As its lead consultant, Curt has helped an impressive variety of companies and public figures — from preparing Johnny Manziel for his Heisman trophy acceptance speech (described by ESPN as “the greatest in history”) to advising the largest record label in country music on its marketing to digital consumers. As a leading voice on strategic communications in the age of distraction, Curt has spoken across the globe to audiences that include Fortune 100 companies, global non-profits, national associations, and professional sports teams. Discovering a rare gift for capturing the attention of large audiences at an early age, Curt was elected President of his 10,000-member class at Texas A&M University, where he graduated Magna Cum Laude. His forthcoming book, tentatively titled E-mancipate, offers practical strategies for better managing today’s communication tools in the workforce. Curt’s fascination with distraction is not simply professional. Diagnosed with ADD as a child, he’s worked tirelessly to overcome the unique distractions that today’s technology creates. “ Everyone here in marketing is so brilliant and they are able to share, they’re able to teach, it’s a fantastic place to network and learn how to make sure you’re not going to make big mistakes. ” — MEG ROBERTS President, Molly Maid 3 FCMC16_brochure1.indd 41 5/10/16 1:44 PM