Leadership
FRANCHISE LEADERSHIP AND MANAGEMENT
8 CEO Profile: Mike Bidwell
Leading The Dwyer Group’s 8 brands into the future
11 CEO Profile: Russ Reynolds
Batteries Plus Bulbs plugs into category expansion
and system growth
14 Feature: Attracting MUOs
How franchisors are adapting their offerings and
agreements to attract multi-unit operators
18 Anatomy of a Brand
Pollo Campero rebrands for the 21st century
6
Franchiseupdate ISS U E II, 2 0 1 5
fu2_tocs(2,6,20,46).indd 6
4/28/15 3:47 PM