Franchise Update Magazine Issue II, 2015 | Page 48

Growing Your System
FRANCHISE DEVELOPMENT INTELLIGENCE

48 Challenge the Pros

“How do you create a candidate profile and use it to
successfully identify and recruit winning franchisees?”

50 Sales Smarts

Using your brand’s marketing expertise
to sell more franchises

52 Market Trends

2015 franchise lending outlook: the SBA still matters

54 International

Overseas training tips for U.S. franchisors

56 It’s Closing Time

Frank returned my call. Why didn’t Zoe?
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