Franchise Update Magazine Issue II, 2015 | Page 43

FULL 12
AGENDA
Track 2 – Franchisee Training,
Educating, and Motivating
Addressing Solicitation at the Local Level
Vendors approach franchisees on a daily
basis, and the program or product services
are controlled at the corporate level. What
strategies do you provide franchisees to help
them graciously decline the
vendor without damaging the brand
reputation at the local level?
Track 3 – Media Strategy
and Execution
Database Marketing

4:15pm – 5:45pm
Closing Networking Reception
& Dinner 
(included in conference registration) – J.B.
Bernstein will join us for dinner, a photo op
and autographs. Network with your peers in
this fun, relaxed environment.

2014
SPEAKER BRANDS

As a form of direct marketing, database
marketing uses your database of customers
and potential customers to generate
personalized communication in order to
promote your product or service. How can
you best utilize this method of marketing?
Find out what worked best for our panel of
experts in this session, and discover the do’s
and don’ts of
database marketing.
Track 4 – Customer Relationship
Management
Crisis Communications – Are You Ready?
Crisis communications readiness is a musthave for every brand. No one wants to
have a tragic event happen in one of their
locations or system-wide. If it happens you
need to be prepared. Learn how to prepare
and navigate your system through a crisis.

4:45pm – 6:00pm
Closing Keynote – J.B. Bernstein
Legendary sports marketing agent and
author/subject of the movie Million Dollar
Arm will conduct this interactive marketing
training session, designed to help you further
develop your brand reputation.

REGISTER NOW online at: franchiseconsumermarketing.com or call 1-800-289-4232 ext 202