Franchise Update Magazine Issue II, 2015 | Page 41

FULL 10
AGENDA
Track 4 – Customer Relationship
Management
Not every customer is going to have the best
experience with your brand. How can you
turn a bad experience into a good one? By
effectively managing their expectations and
buying habits, you and your team can work
together to fully understand their needs. This
track is ideal for those seeking real customer
intelligence that will provide insight on
how to reduce poor experiences and
increase pleasant ones.

Track 3 – Media Strategy and
Execution
Broadcast TV, Radio, and Outdoor
Expert session leaders will share their
strategies, successes, and pitfalls on how
to capitalize local/national TV, radio, and
outdoor marketing. With the expansion of
the broadcast world providing new ways to
reach your customer, how can you determine
which ones are best for your brand? What
are some ways you and your organization
can get creative with media buying?

Individual Breakout Sessions

Track 4 – Customer Relationship
Management

Track 1 – Young and Growing
Marketers

PR Strategy and Utilization

How To Write, Execute, and Evaluate an RFP

Public Relations is a department in your
system that is ever-changing, particularly
within the past 10 years. However, it still
remains one of the best, most cost-effective
ways to drive brand awareness. How can
you and your organization best utilize your
communications team? In this dynamic
session, find out what PR will look like for
you and your brand in 2015.

What is an RFP (request for proposal)?
What are the key elements/critical points to
communicate to potential vendors to ensure
the proposal is returned with necessary
information to m