Franchise Update Magazine Issue II, 2015

9 FULL AGENDA TUESDAY, JUNE 23 10:15am – 11:45am 4:10pm – 5:25pm Brand Reputation Management Concurrent Breakout Sessions Boot Camp #2 (1½ hours session) Protecting Customer Data We’ve all watched big box retailers Target® and The Home Depot® navigate recent customer data breaches. These brands overcame a question of trust and credibility with their customers. Data breaches are an unfortunate reality in the world of ecommerce and credit and debit purchases. Is your brand protected and prepared? 7:30am – 7:00pm Registration Open 8:30am – 10:00am 10:15am – 11:45am Technology Boot Camp (1½ hours, repeats) 12:00pm – 1:45pm How To Choose a Technology Company Lunch in Sponsor Networking Gallery – What do you look for when choosing your technology vendor? Picking a vendor can be a needle-in-a-haystack situation, particularly in today’s ever-changing technology-based world. In this dynamic workshop, our panel of experts will discuss the steps to take when vetting vendors. Discover the importance of collecting and evaluating vendor data. Find out what’s practical vs. tactical in this impactful boot camp session. 8:30am – 10:00am Exhibits Open 2:00pm – 3:00pm Opening Welcome – Therese Thilgen, CEO, Franchise Update Media – 2014 Marketing Intelligence Report Chairman’s Message – Richard Hope, Conference Chairman, CMO, Jersey Mike’s Subs State of Franchising – Darrell Johnson, President, FRANdata 3:00pm – 4:00pm Brand Reputation Management Opening Keynote – Mitch Joel Boot Camp #1 (1½ hours) Understand Your Customer’s Experience Customer service as we know it is changing with the increase of technologybased systems. What can you and your organization do to address your customer’s needs? It starts with feedback; ﬁnd out about your customer’s experience and what exactly it is that your customer wants from you. It’s essential to act quickly and respond to customer feedback across multiple disciplines – marketing, operations, training, franchisees, etc. In this strategic workshop, our panel of experts will provide insight on how to effectively respond to various types of feedback, whether it comes from mystery shops, online reviews, social media, or elsewhere. Self-proclaimed “media hacker” Mitch Joel, president of Twist Image, one of the largest independent digital marketing agencies in North America, will share his insights on contemporary marketing in our day one general session. Where Old School Marketing Meets New School Technology Our breakout sessions are divided into four tracks. Each track offers a series of breakout sessions, all pertaining to the topic of the track. The four tracks are: Track 1 – Young and Growing Marketers Are you an up-and-coming consumer marketer looking for insight? If so, then these sessions are for you. Managing projects, processes, and budgets is critical to your success. Communicating marketing basics can be tricky for growing professionals. Learn how to apply your skills in the most effective way. Track 2 – Franchisee Training, Educating, and Motivating Getting and keeping franchisees on your team takes time and effort. Keeping them on the bus can be valuable in many ways. In this track, our expert marketers will discuss the importance of sharing information at all levels. How can it beneﬁt you and your marketing system? Find out how to effectively communicate that franchisee participation in marketing programs is in their best interest. Track 3 – Media Strategy and Execution Learn the new and effective trends for implementing integrated marketing strategies. What works best for you and your team? Explore the importance of staying innovative and fresh within your brand. Today’s mantra is ‘we live in a digital world’ but old school marketing is far from dead. Integrated marketing strategies continue to provide the best results. What’s new with both old and new-school marketing?

Franchise Update Magazine Issue II, 2015 | Page 40