Franchise Update Magazine Issue II, 2015 | Page 39
AGENDA 8
AT A GLANCE
WEDNESDAY, June 24
8:30AM TO 9:00AM
Continental Breakfast
9:00AM TO 10:00AM
Day 1 Recap – Conference Chairman, Richard Hope
General Session: Ask the Experts – Panel of Online Executives (to be announced) will discuss
what’s current and changing in the online world.
Concurrent Breakout Sessions
Young and
Growing
Marketers
10:10AM TO 11:00AM
11:10AM TO 12:00PM
Franchisee Training,
Educating, and
Motivating
Media Strategy
and Execution
Customer
Relationship
Management
Vetting Vendors –
Being the Gatekeeper
Franchisee Program
Implementation – The
Importance of Following
the Program
Print and Direct Mail –
It’s Very Much Alive!
Manage Online and
Educate and Manage the
Cross-Functional
Relationship
Tracking and Reporting
Results – It’s Important for
the Entire System
Market Research –
Understand Customer
Needs to Create Effective
Campaigns
Local Store Marketing
Social Reviews
12:00PM TO 1:45PM
Lunch in Sponsor Networking Gallery – Exhibits Open
1:45PM TO 3:00PM
Open Forum with CMOs
4-5 Advisory Board Members will answer questions from the audience.
Participants will be determined by vote via online registration and through the mobile app.
Concurrent Breakout Sessions
Young and
Growing
Marketers
Franchisee Training,
Educating, and
Motivating
Media Strategy
and Execution
Customer
Relationship
Management
Ad Fund Administration
and Compliance Basics
3:10PM TO 4:00PM
Addressing Solicitation at
the Local Level
Database Marketing
Crisis Communications –
Are You Ready?
4:15PM TO 5:45PM
Closing Keynote – J.B. Bernstein, Mark