Franchise Update Magazine Issue II, 2015 | Page 38

7 AGENDA
AT A GLANCE
TUESDAY, June 23
7:30AM
8:30AM TO 10:00AM
&
10:15AM TO 11:45AM

Registration Opens
Technology Boot Camp – How to Choose a Technology Company (1½ hours – Repeats)
Conduct Research/Vet a Vendor – Extend the RFP

4. Communicate Up – Internal Buy-in

2.

Collect and Evaluate Vendor Data – Practical vs. Tactical Research

5. Award the Account and Communicate to all

3.

8:30AM TO 10:00AM
&
10:15AM TO 11:45AM

1.

Choose the Right Vendor

Vendors (whether they won the account or not)

Brand Reputation Management Boot Camp
Session 1 – Understand Your Customer’s Experience
Addressing his/her needs. Response to customer feedback – marketing, operations, mystery shops, online reviews.
Franchisee buy-in and execution.
Session 2 – Protecting Customer Data
Response and execution in the event of a data breach. Communications in the event of a breach.

12:00PM TO 1:45PM

Lunch in Sponsor Networking Gallery – Exhibits Open

2:00PM TO 3:00PM

Opening Welcome – Therese Thilgen, CEO, Franchise Update Media Group
Chairman’s Message – Richard Hope, Conference Chairman, CMO, Jersey Mike’s Subs
State of Franchising – Darrell Johnson, President, FRANdata

3:00PM TO 4:00PM

Opening Keynote – Mitch Joel, Media Trends
Concurrent Breakout Sessions

5:30PM TO 7:30PM

Young and
Growing
Marketers

Franchisee Training,
Educating, and
Motivating

Media Strategy
and Execution

Customer
Relationship
Management

How to Write, Execute,
and Evaluate an RFP

4:10PM TO 5:25PM

Sell-in Strategies for
Franchisee Buy-In

Broadcast – TV, Radio,
and Outdoor

PR Strategy and Utilization

Opening Social in Sponsor Networking Gallery – Exhibits Open

Where Old School Marketing
Meets New School Technology