Franchise Update Magazine Issue II, 2015 | Page 37

ADVISORY 6 BOARD and Canada and has over 2,000 franchisees in its system. Martha has over 30 years of experience in advertising, marketing, and public relations and holds a Bachelor of Arts degree in English and Communications from Denison University. Jayson Pearl Chief Brand Officer, BrightStar Care® Jayson Pearl brings over 25 years of franchising experience to his current position as Chief Brand Officer of BrightStar Care. He leads crossfunctional teams responsible for marketing, clinical operations, training, and National Account management for over 250 BrightStar Care® locations in 38 states and Canada. Prior to joining BrightStar, Jayson served the global franchise foodservice industry, most recently at San Jamar/ Chef Revival, responsible for marketing and new product development for these global brands. Jeff Rinke VP Marketing, Hungry Howie’s Pizza Jeff Rinke is VP of Marketing for Hungry Howie’s Pizza, the nation’s 10th largest pizza franchise with over 545 locations in 20 states. Jeff oversees the marketing communications, including branding, advertising, public relations, and market research. Jeff works with Hungry Howie’s advertising agency on developing marketing and advertising budgets and oversees social and digital marketing. He began his career with Hungry Howie’s in 1987 as a franchise consultant after leaving Domino’s Pizza. In 1992, he was promoted to Director of Operations, and in 1996, he was appointed to his current position of VP of Marketing. Jeff holds a Bachelor’s Degree in Business from Northwood University. Meg Roberts President, Molly Maid Inc. style, team development skills, management, and strategic planning are what led to her appointment as President of Molly Maid in 2012. Linda Shaub Senior VP Marketing, Interim HealthCare Inc. Linda Shaub is the Senior Vice President of Marketing for Interim HealthCare Inc. She is responsible for the company’s brand management and strategic development and implementation of all consumer and business-to-business marketing initiatives designed to drive growth throughout the franchise network. Linda has more than 30 years of experience in all aspects of marketing and has led Interim in the successful integration of new marketing channels over the last 11 years. She has been instrumental in Interim’s ability to relaunch an aggressive franchising strategy and grow the existing network that was founded 45 years ago. Prior to joining