Franchise Update Magazine Issue II, 2015 | Page 36

5 ADVISORY
BOARD
Our conference advisory board is
comprised of some of the brightest,
experienced, and creative marketers in the
franchise industry. We couldn’t bring you
the quality programs and content without
their support. Please join us in thanking
them for their contributions.

learn better. She developed integrated marketing
programs that helped the Sylvan brand grow into
the leading brand in the education segment. In her
current position of Director, Lead Development for
Laureate Education, Sara is sharing her passion for
marketing and education internationally.

Sara Costello
Director Lead Development,
Laureate Education Inc.
Before joining Jersey Mike’s, Richard was President
and co-founder of Sirius Advertising, Inc., a full
service advertising agency working with such
accounts as Steinway Piano, Central Jersey Bank,
Purdue Pharmaceuticals, Student Transportation
of America, Global Logistics International, Jersey
Mike’s, and many others spanning 23 years.

Susan Boresow
CMO, Massage Envy Spa
For the past 28 years, Susan has worked for some
of the biggest names in franchising, including
McDonald’s, Sport Clips, Cold Stone Creamery,
Godfather’s Pizza, and many more. Susan has
done everything from overseeing creative, strategy,
media, branding, execution, product development,
and online initiatives. She’s managed research
teams, field marketing teams, PR agencies and
advertising agencies, national promotions, loyalty
and web strategies, and cause marketing.

David Buckley
CMO, Sears Hometown
and Outlet Stores
David leads a team that executes large-scale
nationwide marketing strategies, while leveraging
the hyper-local aspect of retailing. David and
his team plan and execute marketing campaigns
across a wide variety of marketing assets,
including: newspaper, radio, cable