Franchise Update Magazine Issue II, 2015 | Page 34

3 KEYNOTE
SPEAKERS
Self-proclaimed “media hacker” Mitch Joel, president of Twist Image, one of the
largest independent digital marketing agencies in North America, will share his
insights on contemporary marketing in our day one general session.

Mitch Joel, President of Twist Image,
One of the Largest Independent Digital
Marketing Agencies in North America,
and Self-Described “Media Hacker”

When Google wanted to explain digital marketing
to the top brands in the world, they brought Mitch
Joel to the Googleplex in Mountain View, California.
Marketing Magazine dubbed him the “Rock Star of
Digital Marketing” and called him, “one of North
America’s leading digital visionaries.” Joel is president
of Twist Image—one of the largest independent Digital
Marketing agencies in North America, although he
prefers the title Media Hacker. In 2006, he was named
one of the most influential authorities on blog marketing
in the world. He has been called a marketing and
communications visionary, interactive expert, and
community leader. He is also a blogger, podcaster,
passionate entrepreneur, and speaker who connects
with people worldwide by sharing his marketing and
innovation insights on the state of business.
Joel is a past Chairman of the Board of Directors of
the Canadian Marketing Association and a former
Board Member of the Interactive Advertising Bureau
of Canada. He has been involved with the content
committee for both Shop.org and the Web Analytics
Association, and is on the advisory council for many
businesses and charitable organizations. He speaks

frequently to diverse companies, including Wal-Mart,
Starbucks, Nestle, Procter and Gamble, and Unilever
and has shared the stage with former President Bill
Clinton, Sir Richard Branson, Malcolm Gladwell, Jack
Welch, Anthony Robbins, Tom Peters, and Dr. Phil. As
a professional speaker, Joel has delighted audiences
all over the world by delivering real content in an
entertaining and customized way.
In 2008, Joel was named Canada’s Most Influential
Male in Social Media, one of the top 100 online
marketers in the world, and was awarded the highly
prestigious Canada’s Top 40 Under 40. Most recently,
Joel was named one of iMedia’s 25 Internet Marketing
Leaders and Innovators in the world. Joel is frequently
called upon to be a subject matter expert for Forbes,
BusinessWeek, Fast Company, Marketing Magazine,
Profit, Strategy, and many other media outlets. He is a
regular columnist for the Harvard Business Review, The
Huffington Post, and other magazines and newspapers.
His first book, Six Pixels of Separation, named after
his successful Blog and Podcast, is a business and
marketing bestseller. His latest book, CTRL ALT Delete,
was released in May 2013.

J.B. Bernstein, legendary sports marketing agent and author/subject of the movie
Million Dollar Arm, will conduct a marketing training session designed to help you
further develop your brand reputation.

J.B. Bernstein, Legendary Sports
Marketing Agent and Author/Subject of
Million Dollar Arm

As a 25+ year veteran of the consumer goods and
sports marketing industries, J.B. Bernstein knows what it
takes to receive positive results. As the CMO of Seven
Figures Management, a sports marketing and athlete
representation firm, J.B. was the mastermind behind
The Million Dollar Arm contest. This revolutionary
reality TV show and talent search for baseball players
in India yielded the first two Indian-born men to ever
sign pro sports contracts in the United States, both
signing with the Pittsburgh Pirates. J.B.’s story is now the
subject of a Disney motion picture that was released in
May 2014. J.B. is the co-founder and president of the
Access Group of Miami and has represented some of
the greatest athletes of all time, including Barry Bonds,
Barry Sanders, Emmitt Smith, and Curtis Martin. He was
responsible for creating ground breaking programs like
Smith’s “Run with History,” which is now the standard
deal in NFL milestone marketing. He also orchestrated
Barry Bonds’ departure from MLBPA group licensing,
making him the first baseball player to successfully

Where Old School Marketing
Meets New School Technology

operate outside of their auspices. J.B. got his start in
sports during the formation of The Upper Deck Company,
and as the Director of Development for the memorabilia
division, he developed over 250 products and is widely
known as one of the godfathers of milestone marketing
for his work on Wayne Gretzky’s 802nd goal program
and Dan Marino’s all time TD record. J.B. received
his bachelor’s degree in political economics from the
University of Massachusetts Amherst and then went
on to achieve his MBA from The London School of
Economics. Out of his personal interest, Bernstein has
separately achieved a Ph.D. in Physics from the University
of Southern California and is currently pursuing his 2nd
Ph.D. in a related field. J.B. lives in Las Vegas with his
wife and daughter.