Franchise Update Magazine Issue II, 2015 | Page 22

Consumer Marketing
CONSUMER MARKETING INITIATIVES

22 CMO Q&A

Wienerschnitzel’s new CMO Doug Koegeboehn
builds relationships

25 CMO Roundtable

“How do you build an all-encompassing marketing department and assemble the kind of team that gets results?”

26 Millennials

This generation values “value”
— is your brand providing it?

28 Customer Service
Who’s your Chief Customer
Experience Officer?

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