Franchise Update Magazine Issue II, 2015 | Page 13

ceoprofile

BY KERRY PIPES

POWER UP!

Batteries Plus Bulbs chases $1 billion in sales

R

uss Reynolds’ leadership has
helped Batteries Plus Bulbs push
boundaries and create enhancements that not only are keeping the brand
relevant, but also are expanding its product
and service offerings and creating sustainable growth. Under Reynolds’ direction,
the brand has seen system revenue more
than double in the past five years. It has
also maintained double-digit system sales
growth and store opening rates during this
period. Today Batteries Plus Bulbs is the
country’s largest battery and light bulb
franchise and is looking to expand the
$30 billion battery and $17 billion light
bulb industries.
Following retail management experience at Target and GNB Technology, a
consumer and industrial battery manufacturer, Reynolds arrived at Batteries Plus
in 2000, serving as president and COO
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