Franchise Update Magazine Issue II, 2014 | Page 32

FULL AGENDA

CONFERENCE DAY1

TUESDAY

12:00PM

to 1:30PM

Lunch in Sponsor Networking
Gallery - EXHIBITS OPEN

1:30PM

to

2:30PM

OPENING WELCOME

7:30AM

to 12:00PM

8:00AM

to 12:00PM

REGISTRATION DESK OPENS

Boot Camp - Marketing in a Digital World:
All Cylinders on Grow!
The ever-changing digital world provides new and different
challenges on a daily basis. This workshop presents real time
challenges for franchise marketers today. Get ready for this
drill-down session that will tackle the pains and present solutions in conquering four critical areas of marketing technology:

(1) Online Marketing

Opening Welcome - Therese Thilgen, 
President, Franchise Update Media, 2014 Marketing Intelligence Report

Introduction by Conference Chair - 

Heather Neary, CMO, Auntie Anne’s

State of Consumer Spending - 
Tom Epstein, CEO, Franchise Payments Network

2:30PM

to

3:15PM

OPENING KEYNOTE - The State of the
Media: Current and Projected Trends

(2) Mobile Marketing
(3) Loyalty Programs
(4) Social Media

Keynote:

 Jeff Link, CEO of
Analytics Media Group

Get set, put on your problem-solving cap and participate in
this always-dynamic event. 

8:00AM

to 12:00PM

Boot Camp - Brand Building Through Your
Multi-Layered Audience
Marketing owns the leadership position for building brand
awareness but can’t do it alone. Strong brand awareness
entices visit frequency, drives location revenues a