Franchise Update Magazine Issue II, 2014 | Page 31

Sara Costello, Director Lead Development
Laureate Education Inc.

Meg Roberts, President
Molly Maid Inc.

Heather oversees the marketing, menu development,
communications, operations, and creative strategy for
the Auntie Anne’s system. Under her leadership, sales
grew from $275 million in 2006 to more than $476
million in 2012.  Heather works to define and execute
brand strategy for the more than 1,330 domestic and
international Auntie Anne’s locations. In addition,
Heather manages the operations support team who
provide business consultation and support for all
domestic stores in the Auntie Anne’s system.  

In the position of Sr. Director, Conversion Marketing
for Sylvan Learning Center, Sara Costello developed
marketing programs to educate parents on how they
can help their children learn better. She developed
integrated marketing programs that helped the Sylvan
brand grow into the leading brand in the education
segment. In her current position of Director, Lead
Development for Laureate Education, Sara is sharing her
passion for marketing and education internationally.

Meg Roberts joined Service Brands International in
2007, serving most recently as VP of Marketing,
overseeing both the Molly Maid and Mr. Handyman
brands. In that role, her primary focus was on
national brand marketing with an emphasis on
web-related strategy, where her team produced
triple-digit consumer lead flow. Her leadership style,
team development skills, management, and strategic
planning are what led to h \