Franchise Update Magazine Issue II, 2014 | Page 30

KEYNOTE
S PEA KER S

JEFF LINK

CEO, Analytics Media Group
The 2012 Obama re-election campaign revolutionized the way we look
at customer research and media. The campaign developed new ways
to identify target audiences and deliver the message with the right reach
and frequency. Jeff Link served as an advisor and is one of the media
masterminds behind the campaign. He is a founder of Analytics Media
Group, an agency specializing in using data analytics to identify the
target customer and determine the best media to reach them. He’ll share
thoughts on how customer research and media are evolving and discuss
what’s in store for the future of marketing and advertising.

LUKE WILLIAMS
Professor of Innovation at NYU Stern School of Business, and Executive Director,
Berkley Entrepreneurship Center at New York University; Fellow, Global Innovation
at Frog Design. International bestselling author of “Disrupt” and globally
recognized authority on disruptive innovation.

FEATURED
SP EAKE RS

Consumer preferences constantly change and grow, almost with the speed
of light. The brands on top have stepped outside the box to develop new
ideas to attract their customers and marketers play a key role in fostering
change. But how do you get there? Luke Williams, a globally recognized
authority on innovation leadership, will discuss how to bring innovation
o your brand and establish a culture of change.

Darrell Johnson

President & CEO, FRANdata
Darrell Johnson will discuss the changing economy and what it means for
franchising. Where we’ve been, where we are, and what’s projected for the
future. He’ll share thoughts on jobs, income and opportunities for franchising.

Tom Epstein
CEO, Franchise Payments Network
Tom Epstein will share data on consumer spend today - how much, how often
and where the dollars are going. Tom and his team broadly look across the
franchise industry and analyze consumer spending in multiple segments and
the impact on franchise businesses.