Franchise Update Magazine Issue II, 2014 | Page 29

WHY ATTEND
BRAND BUILDING

Learn how to grow yourself and your brand through our
various educational programs for all levels of your team.
Marketing is the leading industry tool for brand awareness,
however it can’t do it all. Strong brand awareness entices
visit frequency, drives location revenues and interest from
prospective franchisees. Cause marketing works to establish
brand reputation, essence and overall identity.

MEDIA

Learn about the advances of the media industry. What
works best for you and your team? Explore the importance
of staying innovative and fresh within your brand. Today’s
mantra is “We live in a digital world” but old school marketing is far from dead. Integrated marketing strategies continue
to provide the best results. What’s new with old and new
school marketing? 

GROW NEW &
EMERGING MARKETS

Learn how to grow new and emerging markets from the
start. How to budget for, develop, create and implement
an effective marketing strategy. Engage your customers
and take advantage of their input by using various research
tools that work for you.

NEW TECHNOLOGY
& SOCIAL MEDIA

Advances in modern technology allow our industry to
thrive. Staying relevant and innovative is crucial to the
advancement of your brand. Additionally, how do you apply
these advances to an ever-changing market? Social media
plays an essential role in this development and franchise
execs are entrenched in the battle to optimize their returns
for engaging customer conversation.

MULTI-DISCIPLINED
APPROACH

Taking a cross-functional approach to effectively grow your
brand is vital to entice greater customer awareness. Learn
how to fuse marketing and franchise development in order
to build a stronger brand identity.

EXHIBITS

You may not now you need them yet! For supplier/sponsor
support, visit our exhibit area and attending sponsors to find
new ideas, programs and resources.

DEVELOP PLANS
& STRATEGIES

The most effective marketing campaigns are a direct result of
proper research and planning prior to execution. Once the
strategy is executed, you must measure your results to evaluate
the success of the program. For example, who is your target
audience? What are your consumer-spending trends? What
tools can you use to gather this information?

REGISTER NOW online at: franchiseconsumermarketing.com or call 1-800-289-4232 ext 216