Franchise Update Magazine Issue II, 2014 | Page 28

2014 CONFERENCE CHAIRMAN

GREETINGS!
Heather Neary
Chief Marketing Officer
Auntie Anne’s Inc.
@HeatherLNeary

This year, we’re raising the bar on the Franchise Consumer Marketing
Conference. More speakers, stronger content, more attendees, all the
vendors you need to be expert franchise consumer marketers…
this is the place to be to learn what you need to be successful in 2014
and beyond, network with your peers and engage in meaningful
conversations and find new vendors to help you solve your challenges.  
Change: The New Marketing Currency. This isn’t just the theme of our event
this year, but it’s a way of life for so many of us. If you’re not green and growing,
you’re ripe and rotting. Learn how to adapt to be the most nimble you can be in an
ever-changing marketplace. Our consumers are flooded with information every day.
How can your brand be seen, and more importantly, engaged with, in such a cluttered marketplace?
We’ll kick things off with intense, information-packed boot camp sessions on brandbuilding and marketing in a digital world. Next, we’ll take a deeper dive with
breakout sessions in four specific tracks geared to help you define what you need
from this conference. Choose from:

SEE YOU IN JUNE!

Blending Old & New School Media Strategies

FOR THE BEST PRICE!

Marketing Execution

REGISTER BEFORE
MAY 1 201  
6,
4

Start-up/Evolving Brands and Markets

Create and Keep Positive Brand Buzz 

Jump on one track for the entire conference, or hop around to meet
your goals and the needs of your brand.
Join us for a first-time general session focusing on cause marketing and how brands
are enjoying success with charitable and philanthropic outreach. How can you be a
responsible, community-minded franchisor and build a stronger reputation with your
key stakeholders?
Our advisory board is packed with brand leaders just like you who are eager to
share their experiences, and their expertise to make this the best conference ever.
Check out our 2014 advisory board on page 6. Through our planning, we bring
real world issues to light and identify key speakers to help us all solve the
problems of today’s divergent marketplace.
Mark your calendar, bring your iPad, notebook and pen, and jump in to fully
devour all the great content we’ll be sharing at the 2014 Franchise Consumer
Marketing Conference. This is your time to learn, grow, connect and become
a better marketer.