Franchise Update Magazine Issue II, 2013 - Page 74

FLN FranchiseLAW International: Are You Ready? By Michael R. Daigle Opportunities often precede the plan M any international opportunities begin with a cold call from a representative of a foreign group who saw your concept while traveling, or on the Internet. What do you do when that call comes? One option is to say that you’re flattered, but not ready. However, dismissing too quickly could kill an opportunity that, with little time and expense, could be a lucrative, though unplanned, jump-start to the system’s international growth. Before deciding how to go international, you must dec YHY