Franchise Update Magazine Issue II, 2013 | Page 74

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International: Are You Ready?
By Michael R. Daigle

Opportunities often precede the plan

M

any international opportunities begin with a cold
call from a representative
of a foreign group who saw
your concept while traveling, or on the Internet. What do you do
when that call comes? One option is to
say that you’re flattered, but not ready.
However, dismissing too quickly could
kill an opportunity that, with little time
and expense, could be a lucrative, though
unplanned, jump-start to the system’s international growth. Before deciding how
to go international, you must dec YHY