Franchise Update Magazine Issue II, 2013 - Page 71

Franchiseupdate I ssue I I , 2013  Grow Market Lead The more a franchisor’s business is webbased, the better they will be able to offer training, support, and help grow their international locations—while cutting down on travel and people expenses associated with support visits. today when franchising, both at home chisors to offer their franchisees in and around the world. Facebook users other countries. The systems used in tend to be middle to upper class, have the U.S. are state-of-the-art, help local franchisees, and allow the franchisor to considerable discretionary income, are monitor activity and progress in growtech-savvy, and like to shop brands. So U.S. franchisors that make good use of ing the number of units in a country. Facebook and other social media sites These systems also keep the franchisee’s customer base in a franchisor-controlled already have an excellent tool to provide database. their international franchisees. Finding, approving, and building out 6) Monitoring the international a franchise location 10,000 miles and franchisee—support, analysis, con12 time zones away sounds daunting. trol. Major challenges with international But using online site selection forms franchising include training, support, and CAD tools, it is now possible for and monitoring sales and growth. Tofranchisors to get photos, site analysis, day’s Internet-based tools mentioned and details by email or through their above a &RW7V