Franchise Update Magazine Issue II, 2013 | Page 71

Franchiseupdate I ssue I I , 2013 

Grow Market Lead

The more a
franchisor’s
business is webbased, the better
they will be able
to offer training,
support, and
help grow their
international
locations—while
cutting down
on travel and
people expenses
associated with
support visits.

today when franchising, both at home
chisors to offer their franchisees in
and around the world. Facebook users
other countries. The systems used in
tend to be middle to upper class, have
the U.S. are state-of-the-art, help local
franchisees, and allow the franchisor to
considerable discretionary income, are
monitor activity and progress in growtech-savvy, and like to shop brands. So
U.S. franchisors that make good use of
ing the number of units in a country.
Facebook and other social media sites
These systems also keep the franchisee’s
customer base in a franchisor-controlled
already have an excellent tool to provide
database.
their international franchisees.
Finding, approving, and building out
6) Monitoring the international
a franchise location 10,000 miles and
franchisee—support, analysis, con12 time zones away sounds daunting.
trol. Major challenges with international
But using online site selection forms
franchising include training, support,
and CAD tools, it is now possible for
and monitoring sales and growth. Tofranchisors to get photos, site analysis,
day’s Internet-based tools mentioned
and details by email or through their
above a &RW7V