Franchise Update Magazine Issue II, 2013 - Page 44

EXPERIENCE EXPLOSIVE MARKETING! Welcome franchise colleagues. We’re heating things up at the Franchise Consumer Marketing Conference in Atlanta this June, fanning the flame for all the million dollar ideas generated at this high powered event. We’ve broadened our advisory board, expanded our content and focus, and engaged a diversity of experts to share their knowledge and experience. We are on track to continue doubling participation to 200+ brands, driven by word of mouth marketing by attendees who are sharing news about their powerful experi- Wendy Odell Magus Conference Chair Vice President of Marketing, Kiddie Academy ences at this exclusive conference. My goal as conference chair is to ensure that CEOs, presidents and marketing executives take home actionable initiatives, as well as new, meaningful relationships with other marketing professionals and suppliers. This very unique forum offers opportunities for informative conversations and networking with franchise marketing professionals on a personal level. Our theme, “Own Your Audience,” is all about understanding and engaging your customer—whether that’s your end user or your internal audiences of franchisees and front line employees. Our keynotes will dig deep on the topic of understanding your target audience, and our breakout sessions will cover everything from Relationship Management, Marketing Execution, Brand Development and Rejuvenation, as well has strategies for garnering franchisee buy-in and participation. We’ll tackle the mission of truly understanding and owning your audience, and how it will help develop compelling messaging that gains and retains customers you seek. So mark your calendar, gather your marketing team, enlist the participation of your favorite marketing peers and join us for the 2013 Franchise Consumer Marketing Conference. You will learn. You will grow. You will connect. You will have fun!