Franchise Update Magazine Issue II, 2013 - Page 4

Franchise update|Q2 BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS 4 From the Editor’s Desk The race is on! Lead 5. 6 CEO Profile: Amy Nichols primes Dogtopia for expansion 11 CEO Profile: Peter Holt takes the wheel of Tasti D-Lite 16 Feature: Anatomy of a Brand FirstLight HomeCare preps for the ACA 18 Leadership Guru: East Coast Wings & Grill: Laser-focused on unit economics 20 Feature: Multi-Unit Franchising Conference Record-setting turnout in Vegas 6 28 Human Resources Behavioral metrics means getting the people right Market 31. 32 Feature: Consumer Marketing Conference Straight talk with Wendy Odell Magus 34 CMO Q&A Sears’ David Buckley opens up his marketing toolbox 36 CMO Roundtable “How can marketing help increase the brand’s speed of communication, response, and growth?” 38 Managing Millennials Building a “Next Gen” strategy 40 Consumer Data Slow and steady growth ahead for 2013 52 Connecting with Customers 75-year-old brand learns new tricks 34 Grow 55. 56 Feature: Development Speed Case study: Papa Murphy’s Take ’N’ Bake Pizza 60 Challenge the Pros “How are you using technology tools to improve your recruitment/development speed?” 62 Sales Smarts Make your Item 19 a more powerful selling tool 64 Market Trends Franchise lending: moving beyond SBA failure rate data 66 AFDR Highlights from the 2013 Annual Franchise Development Report 67 It’s Closing Time Six steps to jump-start your recruitment 68 International Technology eases the path to overseas growth 68 2 71. FranchiseLAW Franchiseupdate Is s u e II, 2 0 1 3 Bringing Franchisors and Legal Services Together