Franchise
update|Q2
BUSINESS
INTELLIGENCE FOR GROWING FRANCHISORS
4 From the Editor’s Desk The race is on!
Lead 5.
6 CEO Profile: Amy Nichols primes Dogtopia for expansion
11 CEO Profile: Peter Holt takes the wheel of Tasti D-Lite
16 Feature: Anatomy of a Brand FirstLight HomeCare preps for the ACA
18 Leadership Guru: East Coast Wings & Grill: Laser-focused on unit economics
20 Feature: Multi-Unit Franchising Conference Record-setting turnout in Vegas
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28 Human Resources Behavioral metrics means getting the people right
Market 31.
32 Feature: Consumer Marketing Conference Straight talk with Wendy Odell Magus
34 CMO Q&A Sears’ David Buckley opens up his marketing toolbox
36 CMO Roundtable “How can marketing help increase the brand’s speed of communication,
response, and growth?”
38 Managing Millennials Building a “Next Gen” strategy
40 Consumer Data Slow and steady growth ahead for 2013
52 Connecting with Customers 75-year-old brand learns new tricks
34
Grow 55.
56 Feature: Development Speed Case study: Papa Murphy’s Take ’N’ Bake Pizza
60 Challenge the Pros “How are you using technology tools to improve your recruitment/development speed?”
62 Sales Smarts Make your Item 19 a more powerful selling tool
64 Market Trends Franchise lending: moving beyond SBA failure rate data
66 AFDR Highlights from the 2013 Annual Franchise Development Report
67 It’s Closing Time Six steps to jump-start your recruitment
68 International Technology eases the path to overseas growth
68
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71. FranchiseLAW
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